PENCIL POWERED CREATIVITY PENCIL POWERED CREATIVITY

Every great idea begins with a pencil. From the first sketch of a masterpiece to the opening sentence of a bestselling novel, from architectural blueprints to classroom doodles, countless creative journeys have started with a very specific yellow and black striped pencil.

For 125 years, Staedtler has been the catalyst behind those first marks on paper, empowering millions of people to create, design, dream and discover.

Hyperactive is delighted to be partnering with Staedtler on a landmark project to celebrate 125 years of one of the world’s most iconic creative brands.

This summer, we’ll bring the legendary Noris pencil to life through an immersive, interactive pop-up experience that puts pencil-powered creativity centre stage.

We will invite audiences to reconnect with the joy of putting pencil to paper and reminding everyone that every great creation starts with a single line from a tool that has sparked imagination, innovation and self-expression for generations.