The Hype #023 The Hype #023
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
As brand experiences are redefined, out latest report explores how brands can maintain emotional connections with the restrictions of social distancing. Available for download now.
While Snap’s stock has fallen, their tech is on the rise. The new ‘Local Lens’ currently being trialled in Carnaby Street, allows collaborative AR creation at scale. Perfect for contactless interaction.
Can it be done? Can the power of Bieber make Crocs cool with their latest and highest profile influencer partnership? Hmmm. The jury’s out on this one.
Check out some of our latest work here