The Hype #043 The Hype #043
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
This week Hyperactive picked up no less than THREE WINS at the Campaign Experience Awards for our pandemic pivot project, BBL CLB, the immersive digital rave experience. It won in the Digital Experience, Virtual Experience B2C and Debut Event categories. WOOHOO!
Adidas fans can raise their ‘fit game in the metaverse with new tech that allows them to own traversable avatars inspired by adidas’ new Ozworld collection. The activation focuses on personal expression rather than physical traits and enables users to purchase digital versions of their latest shoe.
To launch their new game-themed drink ‘Byte’, Coca-Cola became the latest drinks brand to enter the metaverse with their island called Pixel Point, featuring four sensory inspired multiplayer mini-games within a Fortnite Creative Experience. The physical limited edition drink will become available to purchase from May.
Check out some of our latest work here
